这里藏着皖南乡村的原生肌理，白墙黛瓦的徽派建筑依山傍水，与九华山的清灵山水相融相生。九华山下是一个融徽派文脉与自然野趣于一体的治愈系永续田园社区。

中文标识平衡传统与现代，适配多元生活与艺术场景，凝练九华山下的静与阔；导示系统延续中文笔画韵律与构形逻辑，以 “隐于环境” 为原则，弱化视觉存在感，减少对自然与建筑的干扰，让设计融于山野，让生活回归本真。Here lies the authentic texture of southern Anhui's countryside, where Hui-style architecture with white walls and black tiles nestles along the mountains and waters, harmoniously blending with the serene landscapes of Jiuhua Mountain. At the foot of Jiuhua Mountain, a healing, sustainable pastoral community unfolds that seamlessly integrates Hui cultural heritage with the wild charm of nature.

The Chinese logo balances tradition and modernity, adapting to diverse lifestyles and artistic settings while distilling the tranquility and expansiveness of the Jiuhua foothills. The wayfinding system carries forward the rhythmic strokes and structural logic of Chinese logo. Guided by the principle of “blending into the environment,” it minimizes visual presence to reduce interference with nature and architecture, allowing design to merge with the wilderness and life to return to its authentic essence.






















Client
Anhui Cuimingshangu Travel Development co.,Ltd.
Year
2022
Category
Brand DesignIndustry
 Tourism


Art Direction
Han Wenbin
Design
Han Wenbin
Lifeifei
Day
Project Manager
Li FeifeiVideo Production
E-ar x TARS










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