“张江之尚”由上海地产集团携手张江集团共同打造，基于张江科学城副中心珍贵的工业遗存——张江水泥厂，经过有机更新焕新原有建筑、融合现代功能、注入城市活力。建筑设计邀请到了安藤忠雄，MAD，大舍等12位国内外著名设计师参与其中。
LOGO图形以极简几何方式呈现“尚”字的字形结构，圆形代表着水泥连筒的历史，方形则是面向未来的新建筑群。方圆之中展现了张江之上所主张的开放性、包容性、丰富性、趣味性。Zhangjiang Shang is located in the core area of Zhangjiang Science City in Pudong, Shanghai, and was formerly the Zhangjiang Cement Factory. It has achieved an organic renewal of the original architecture, integrated modern functionality, and breathed new urban vitality into the site. It was designed by 12 international architectural masters, including Tadao Ando, MAD, and Atelier Deshaus.
The logo employs minimalist geometric forms to represent the character 尚 (shang). The circles represent the historical concrete cylinders, while the squares represent the new future-facing building groups. This symbiosis of form expresses Zhangjiang's values of openness, inclusivity, diversity, and vitality.
Client
Shanghai Quancheng Development and
Construction Co., Ltd.
Year
2023
Category
Brand Design
Industry
Public
Art Direction
Han Wenbin
Qin Chuanjie
Design
Han Wenbin
Yin Siya
Photography
Wang Di