理光（Ricoh）是日本著名的办公设备及光学机器制造商，需要一个高质量的中文字标来对应中国市场的传播与推广。设计重点考虑了与英文字标搭配的效果，并在中文字形中保留了RICOH英文的部分特征，以保持国际品牌的视觉辨识度和统一性。设计过程参考了大量的书法字帖和字形结构，并在组合方式和粗细比例上做了深入细节的调整。Ricoh, a Japanese manufacturer of office equipment and optical machinery, required a high-quality Chinese logotype for its communications and promotional activities in the Chinese market. The design focused on harmony with the English logotype, retaining elements of the RICOH typography to preserve the international brand's visual identity and consistency. The design process drew extensively from calligraphic manuals and character structure studies, with meticulous adjustments made to the arrangement and proportional weighting of strokes.
Client
Ricoh (China)
Year
2019
Category
Brand Design
Industry
Manufacturing & Retail
Art Direction
Han Wenbin
Qin Chuanjie
Design
Han WenbinPhotography
Chu Mingyi