新成立于北京蓝色港湾的美容中心,主打等离子补水护理服务。品牌希望视觉形象可以直接透露其产品特征。设计从水泡形态着手,将其抽象为单纯线体,再演绎成店面空间中各种不同形态的功能性用品,平面视觉、空间布局、装饰细节贯穿为一体。 当人们置身其中,品牌所要传递“补水”的概念会通过空间、视觉的体验深入人心。
Established in Beijing, this premium beauty salon specialises in plasma hydration treatments. The brand aims for its visual identity to convey its product essence directly. The design draws inspiration from bubbles, abstracting them into pure lines that evolve into functional elements throughout the salon. Graphic visuals, interior design, and decorative details form a cohesive narrative. When clients experience the space, the brand's core concept of “hydration” becomes deeply imprinted through spatial and visual immersion.
















Client
Aquaplus
Hydrocare Center
Year
2017
Category
Brand Design
Industry
Fashion & Beauty



Art Direction
Du Xiao
Design
Du Xiao
Zhang Juanjuan
Jin Shuyuan
Photography
Ruijing Photography
Spatial Design
Wen Miao











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