少林寺联合方正字库推出少林功夫体。本系列为字体正式发布前的预热海报。整体概念上为功夫与文字找到一种内在关联，即——力量的相同动势。

这个项目所传达的不仅仅是一个字体，而是其背后深远的文化意义和体育精神。武术以身体为媒介，动作的轮廓如同文字的框架结构，「文字」与「功夫」一文一武之间的关联是这次项目最想去展现的，全新的视觉语言重新塑造了传统文化在大众宣传上的形式与气质。
Shaolin Temple has collaborated with Foundertype to launch the Shaolin Kung Fu Font. This is a series of preview posters leading up to the official font release. We find an inherent link between Kung Fu and calligraphy-the movement of strength.

Martial arts utilise the body as its medium, the outline of movements mirroring the structure of calligraphy. The connections between the characters and the martial are precisely what this project seeks to express. It also reshapes the form and ethos of traditional culture in public communication through an entirely new visual language.














Client
Shaolin Temple
Foundertype
Year
2023
Category
Brand  Design Industry
Culture


Art Direction
Du Xiao

Video Editing
Wan Ling

Lighting Technician
Zhang FeiMotion Design
Keita Onishi

Project Management
Chen Yue

Monk
Shi Yanshao
Qiu Feng
Shi YanzongPhotography
AxisAo

Produce
Spancer
Ma Yuan
YogaMusic
Baker

Typography
Wang Wen
Chen Yu
He Shiyang













 
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