自在谷是一处天然静谧的山野之地。沿山间步道前行，狭长路径尽头村落豁然开朗，村落小巧、住户寥寥，四面环山，空气清新，溪水潺潺流淌。浅水区清澈见底，深水区碧绿平静，谷中还藏着一条隐蔽狭长、蜿蜒延伸的古道。
循着这份清幽的体验，礼盒设计主题为「来自山谷的新年馈赠」。设计以简约朴实为核心，尽可能弱化设计痕迹，摒弃花哨的表现形式，还原自在谷的自然与素朴。让收到礼物的人，能从纸张的触感、色彩的层次、文字的排布中，直观感受到自在谷的独特气质。
色彩搭配采用先抑后扬的方式，呼应从狭径走入开阔村落的视觉反差：外盒选用夯土色卡纸，由外及内层层揭开后，红色包裹的产品才完整呈现。盒型采用经典的天地盖样式，礼盒用完可作储物盒，让这份山谷的心意自然融入日常。文字排布剔除所有多余装饰，仅通过字号大小、字间距与疏密的调整，营造出恬静的氛围，贴合自在谷的质感。
循着这份清幽的体验，礼盒设计主题为「来自山谷的新年馈赠」。设计以简约朴实为核心，尽可能弱化设计痕迹，摒弃花哨的表现形式，还原自在谷的自然与素朴。让收到礼物的人，能从纸张的触感、色彩的层次、文字的排布中，直观感受到自在谷的独特气质。
色彩搭配采用先抑后扬的方式，呼应从狭径走入开阔村落的视觉反差：外盒选用夯土色卡纸，由外及内层层揭开后，红色包裹的产品才完整呈现。盒型采用经典的天地盖样式，礼盒用完可作储物盒，让这份山谷的心意自然融入日常。文字排布剔除所有多余装饰，仅通过字号大小、字间距与疏密的调整，营造出恬静的氛围，贴合自在谷的质感。
Zizai Valley is a naturally tranquil mountain wilderness. Following the mountain trail, the narrow path opens abruptly to reveal a village. Compact in size with few dwellings, it is surrounded by mountains, blessed with fresh air, and graced by the gentle flow of a stream. The shallow waters are crystal clear, while the deeper pools are a tranquil emerald green. Hidden within the valley lies an ancient, winding path.
Drawing inspiration from this serene experience, the gift box design adopts the theme “New Year's Gift from the Valley.” Centered on simplicity and authenticity, the design minimizes visual intervention, eschewing ornate elements to reflect the valley's natural, unadorned essence. Recipients can intuitively sense the valley's unique character through the paper's texture, layered hues, and typographic arrangement.
The color scheme employs a gradual build-up, mirroring the visual contrast of emerging from narrow paths into open villages: the outer box uses rammed-earth-colored cardstock. As layers are peeled back from the outside in, the red-wrapped product is fully revealed. The classic lid-and-base box design allows reuse as storage, seamlessly integrating this valley-inspired gift into daily life. Typography strips away all ornamentation, relying solely on variations in font size, spacing, and density to cultivate a serene atmosphere that aligns with Zizai Valley's essence.
Drawing inspiration from this serene experience, the gift box design adopts the theme “New Year's Gift from the Valley.” Centered on simplicity and authenticity, the design minimizes visual intervention, eschewing ornate elements to reflect the valley's natural, unadorned essence. Recipients can intuitively sense the valley's unique character through the paper's texture, layered hues, and typographic arrangement.
The color scheme employs a gradual build-up, mirroring the visual contrast of emerging from narrow paths into open villages: the outer box uses rammed-earth-colored cardstock. As layers are peeled back from the outside in, the red-wrapped product is fully revealed. The classic lid-and-base box design allows reuse as storage, seamlessly integrating this valley-inspired gift into daily life. Typography strips away all ornamentation, relying solely on variations in font size, spacing, and density to cultivate a serene atmosphere that aligns with Zizai Valley's essence.
Zizai Valley
2019
Package Design
Tourism
Han Wenbin
Han Wenbin
Wang Di