一条，是优质生活媒体，也是生活美学电商。此项目是品牌在业务版图扩充之际的一次更新，将面对更多的使用场景。在尽可能保留原品牌印象的前提下，将原“一条”标识的外部圆圈去除，重新优化标识的使用方式，使其显得更加简洁和易于使用。项目设计内容包含品牌标语、店铺物料、店招导示、广告刊物等。这是一套全方位的视觉设计梳理与规范指导工作，在“一条”业务的快速复制与推广中起到了重要作用。Yit is both a lifestyle media platform and an e-commerce platform dedicated to the aesthetics of living. This project represents a brand renewal as the business scope expands, catering to a broader range of scenarios. While preserving the original brand identity as much as possible, the outer circle of the original logo was removed to create a more minimalist and practical appearance. The project encompasses the slogan, shop materials, signage, advertising, publications, and additional elements. This comprehensive visual design review and standardisation initiative played a vital role in the rapid replication and expansion of Yit's business operations.
Client
Yit
Year
2018
Category
Brand DesignIndustry
Manufacturing & Retail
Art Direction
Han Wenbin
Qin Chuanjie
Design
Han Wenbin
Qin Chuanjie
Wang Zhanyuan
Photography
Wang Di