大鸟Yakitori日式烧鸟店，品牌视觉以日本 YAKUZA 风格为灵感，尤为强调将汉字结构作为视觉与识别的核心，“大” 字的撇捺两笔化作凌厉双刃，呼应黑道的硬朗气场。在笔画细节中融入微妙曲线，让线条具有张力，还依据汉字的视觉韵律与笔画感觉，设计了专属的英文字体，整体视觉拥有强烈的形式感，以强化大鸟 Yakitori的独特品味。Yakitori Restaurant draws its brand visuals from the YAKUZA gangster aesthetic, emphasizing Chinese character structure as the core of its visual identity. The strokes of the character “大” (Da) transform into sharp twin blades, echoing the gang's rugged aura. Subtle curves are woven into stroke details, lending tension to the lines. A custom English typeface was developed based on the visual rhythm and stroke sensations of Chinese characters. The overall visual identity possesses a strong formal quality, reinforcing Yakitori's distinctive taste.
Client
Yakitori
Year
2021
Category
Brand DesignIndustry
Food & Drink
Art Direction
Han Wenbin
Design
Han Wenbin
Photography
HALF.HALF.
PhotographySpatial Design
atelier TUO