大鸟Yakitori 在上海山西南路开出首店后因其正宗的久留米风格烧鸟而备受欢迎，在上海音乐学院附近开设了二店，这家店位于更为安静的街区，希望为都市居民提供一处现代且富有烟火气的夜宵场所，视觉形象围绕「家」与「烟火气」展开，同时融入独特的 YAKUZA 风格，希望展现出强烈的形式感。我们强化了汉字本身的的结构，“大” 字的撇捺两笔被极度夸大，如同传统的屋檐，而鸟字中的四点底则是火焰，利用这些图形化特点作为识别与记忆的核心。同时在笔画细节中融入微妙曲线，让线条具有张力。同时，依据汉字的视觉韵律与笔画感觉，设计了专属的英文字体，通过这样独特而一体化的视觉，彰显大鸟 Yakitori 的独特品味。
Yakitori gained popularity after opening its first store on Shanghai's Shanxi South Road for its authentic Kurume-style yakitori. A second site was near the Shanghai Conservatory of Music is situated in a quieter neighborhood, aiming to offer urbanites a modern yet lively late-night dining spot. The design revolves around the themes of “home” and “vibrant atmosphere,” while incorporating a distinctive YAKUZA aesthetic to create a strong sense of form. We amplified the structural elements inherent in Chinese characters: the two strokes of the character “大” are dramatically exaggerated, evoking traditional roof eaves, while the four dots at the bottom of “鸟” represent flames. These graphic features serve as the core of brand recognition and memorability. Subtle curves are woven into stroke details to imbue lines with tension. A custom English typeface was developed based on the visual rhythm and stroke sensations of Chinese characters. This integrated visual language highlights the distinctive taste of Yakitori.
Client
Yakitori
Year
2021
Category
Brand DesignIndustry
Food & Drink
Art Direction
Han Wenbin
Design
Han Wenbin
Photography
HALF.HALF.
PhotographySpatial Design
atelier TUO