上海影视乐园坐落于上海松江车墩，是电视剧《繁花》、电影《南京照相馆》等知名影视项目的拍摄地。此次项目是对诞生于20年前的LOGO的更新，全新的LOGO是对老上海时期ART DECO风格的致敬。在图形上保留了马车的形象，对细节做了简化并保留了光影的细节，在经典与现代之间找到了平衡。Shanghai Film Park is a filming location for renowned productions, including the TV series Blossoms and the film Nanjing Photo Studio. The new logo is an update to the original design created two decades ago, honouring the Art Deco style of old Shanghai. The graphic retains the horse-drawn carriage image, simplifying details while preserving the interplay of light and shadow, striking a balance between classic and contemporary aesthetics.
Client
Shanghai Film Park
Year
2023
Category
Brand DesignIndustry
Tourism
Art Direction
Han Wenbin
Qin Chuanjie
Design
Han Wenbin
Wu YingyanPhotography
Wan Qianshan