来自中国瓷都景德镇的诚德轩独以瓷器上繁复的重彩工艺为骄傲，以极高的御窑标准坚守传统陶瓷技艺，标识应传递相应的审美与品质感。

受传统瓷器纹样的形态启发，文字的线条被设计成缠枝纹、卷草纹般连续而又粗细相间的图形，笔画之间如流畅的枝蔓自然衔接，既保留了文字的识别性，又呈现出纹样的装饰感，传递了传统工艺的精巧和生动气韵。

Chengdexuan, from China's porcelain capital, Jingdezhen, takes pride in its intricate polychrome techniques. Maintaining the highest imperial kiln standards, it preserves traditional ceramic craftsmanship. The logo must convey the corresponding aesthetic and quality.

Inspired by traditional porcelain patterns, the typography features intertwining lines rendered as floral scrolls and arabesques. Strokes flow seamlessly like natural vines, preserving text legibility while evoking the decorative quality of ancient motifs. This design embodies the delicate artistry and vibrant spirit of traditional craftsmanship.

Client
Yueyue Book

Year
2017

Category
Brand Design

Industry
Manufacturing & Retail

Art Direction
Han Wenbin

Design
Han Wenbin
Wang Zhanyuan

Photography
Wang Di

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