以此为出发点，我们着手打造一款能够恰如其分地存在于不同场景的标志。考虑到标志需适配多元的书法风格的延展应用，为各类产品与活动赋予专属气韵，品牌名称最终采用现代宋体——其线条简练克制，兼具包容性与适用性，足以承载丰富的视觉表达。
在字体的细节处，我们将茶叶勺的流畅曲线，融入横笔的收尾设计，于极简形态中暗藏东方器物之美。
With this as our starting point, we set out to create a logo that can blend naturally into diverse scenarios. Considering the logo needs to adapt to the extended application of multiple calligraphic styles and endow various products and events with exclusive appeal, we finally adopted a modern Song typeface for the brand name. Its lines are concise and restrained, boasting excellent inclusiveness and adaptability to carry rich visual expressions.
In the detailed design of the typeface, we integrated the smooth curve of a tea spoon into the ending of horizontal strokes. This subtle touch embeds the elegance of oriental utensils into the minimalist form.
Qingzhu
2018
Brand Design
Food & Drink
Han Wenbin
Han Wenbin
Wang Di