位于上海新华路上的高级日料餐厅，提供具有匠人品质的板前料理，红色的暖帘令人想要步入一探究竟。巨大的金箔墙面与传统食器、装饰的折纸与水引结都传递出一种细致的用心。因此标志选择了清秀的小楷书法，字体结构灵动疏朗，图形设计借用了日本家纹中“三割”的结构形式，以纤细的线条勾勒枫叶轮廓，呈现方式更为现代和轻盈。Located on Xinhua Road in Shanghai, this premium Japanese restaurant offers counter-style cuisine crafted with artisan precision. The red curtain invites guests to step inside and explore. The golden wall, traditional tableware, and decorative origami and mizuhiki knots on the plates all convey meticulous attention to detail. Consequently, the logo features elegant small-script calligraphy with a vivid structure. The graphic design borrows the 'san-wari' motif from Japanese family crests,using delicate lines to depict maple leaves. This modern, airy presentation captures the restaurant's unique, refined elegance.
Client
Kaede
Year
2024
Category
Brand DesignIndustry
Food & Drink
Art Direction
Han Wenbin
Design
Yin Siya
Photography
Chu MingyiSpatial Design
YUHI studio