从满是梧桐的上海新华路拐入弄堂深处，需要费一番功夫才可找到这间因大隐于市，故名“银藏”的日式烧鸟店。“藏”字使用了日文写法的“蔵”，笔画和字型参考了具有昭和时代特征的美术字，敦厚而温暖，强烈的字体风格使其具有极高的辨识度。Turning off Shanghai's Xinhua Road, lined with sycamore trees, into the depths of a lane requires some effort to find this Japanese yakitori restaurant, named “Yin Cang” for its secluded yet urban location. The character ‘藏’ (cang) uses the Japanese kanji “蔵,” with strokes and form inspired by Showa-era decorative calligraphy—substantial and warm. Its bold typography lends it exceptional recognizability.
Client
Ginzo
Year
2025
Category
Brand Design
Industry
Food & Drink
Art Direction
Han Wenbin
Design
Han WenbinPhotography
Chu Mingyi
Spatial Design
YUHI Studio